Poster and freecard project for the Dutch Ministry of Social Affairs and Employment, through advertising agency They.
Goal was to get low educated kids to keep on studying so they can improve their chances on the Dutch labour market.
'Ik Kan' is Dutch for 'I can'. Basicly every poster depicts a profession where you can get better at by studying more. For instance 'I can do programming vs. I can learn to do programming even better'
Advertising agency They supplied the concept and graphics, I did the illustrations.